Information Marketing: A Comprehensive Review
DOI:
https://doi.org/10.57125/FEL.2023.03.25.02Keywords:
information marketing, marketing tools, social networks, internet, communication, marketing managementAbstract
This comprehensive literature review examines the transformative impact of artificial intelligence (AI) on the information marketing industry. The study's objectives are to explore how AI has revolutionized data analysis, consumer targeting, personalized marketing, and overall marketing strategies. Utilizing databases such as Web of Science, Scopus, this review synthesizes findings from various research articles. The methodology involves a systematic analysis of existing literature combined with a simulation study conducted with 100 iterations using synthetic data. We followed PRISMA guidelines, identifying 400 records and ultimately including 81 studies in the final analysis after rigorous screening and eligibility assessment. The results indicate that AI-driven methods have significantly improved marketing metrics: customer segmentation accuracy has increased by 30%, conversion rates by 25%, customer engagement by 20%, and sales by 15%. The simulation results corroborate these findings, showing consistent enhancements in key metrics, including a 28% improvement in customer segmentation accuracy, a 27% rise in conversion rates, a 22% boost in customer engagement, and an 18% increase in sales. These outcomes highlight the critical role of AI in modern marketing strategies, demonstrating its potential to enhance precision and efficiency. The study's significance lies in its detailed validation of AI's benefits in marketing, providing a robust foundation for strategic decision-making. Furthermore, it underscores the necessity for standard regulations and ethical guidelines to ensure responsible AI integration. This study offers valuable insights for researchers, policymakers, and marketers, underscoring the necessity of incorporating AI technologies to achieve optimal marketing results. The findings contribute significantly to the evolving field of information marketing, providing a foundation for future research and practical applications.
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